2018 PR Workshop

Learn effective approaches to develop partnerships, strengthen relationships and build bridges with stakeholders.

Building bridges in the community
One of the most important jobs at any road agency is developing strong partnerships and building bridges with a variety of stakeholders.  This is building the “bank of goodwill,” which can save you in more challenging times.  Learn how to bridge the gaps in information, relationships, and funding support while finding common ground with your stakeholders.
Denise Donohue, CAE, APR, County Road Association of Michigan

Show don’t tell! Communicate with remarkable presentations
Presentations that are text-heavy, riddled with blurry photos and lack consistent design will weaken a message being delivered. Learn how to get your road agency’s message across in a compelling, conciseand eye-catching way from the first PowerPoint slide to the last.
Aaron Pumfery, Edge Partnerships

Bridge the emotional gap with an image
In this session, attendees will learn what their people really want in their communications, how visual content helps people perform better, and just how easy it can be to add more visual content to your communications. In the digital era, the key to unlocking that productivity is obvious; visual communication.
Ryan Knott, TechSmith

Produce compelling stories with video
More than 50 percent of PR professionals worldwide say video is the communication mode with the best return on investment. This session teaches basic filming and editing techniques to produce great video at minimal expense.
Brian Town, Michigan Creative

PR Workshop panel: Building bridges in the community
Strong relationships can help you achieve your road agency’s mission and develop that “goodwill bank.” Three local road agencies talk about their “best practices” and challenges in building a bridge to the goodwill bank.
Moderator:  Craig Bryson, Road Commission for Oakland County
Panelists: Maura Lamoreaux, Kent County Road Commission
Terry Palmer, PE, Midland County Road Commission
Darren Pionk, PE